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Berjaya Times Square
July 30, 2014
E-newsletter(Design & Distribution)
January 9, 2016

A catalogue refers to a collection of items and products that you arrange and group into different categories. Once you have arranged the items into categories, you can use the information to create a booklet, brochure or even an online catalogue to allow your customers to browse and find out more information on the products they prefer. After separating the products into different categories, you can define the items based on their variations such as colours, sizes and prices. The rapid development of technology allows corporations and companies to create online catalogues to appeal to broader customer base.

When these corporations create an online business catalogue, they may include it in different languages and currencies to convenient customers around the world. An online business catalogue is much more appealing and convenient because you can include links or related products so that when a user views a particular product, other related products will appear as an alternative. Business catalogues are important because these publications serve a a platform for corporations to gain direct response to conduct business with other businesses thus, expanding your companies. Business catalogues offer opportunities for every business to attain high level of sales. The catalogues are considered as a form of advertising targeted at potential customers.

Designing a catalogue

Now that you have decided to publish a catalogue to advertise and promote your products, the next important step is to design an attractive and appealing catalogue ready for publication. For small businesses who would like to publish a catalogue without seeking the experts due to budget constraint, here are some practical guides to help you step-by-step to design a new catalogue. First of all, you need to identify the target audience by understanding their lifestyle and values. After all, your priority is to design a catalogue specifically for this group of target audience. Next up, decide what you want to sell to the primary target audience.

Placement of the products in the catalogue will determine your sales volume. Arrange products or items that appeal the most to your primary target audience. Do not place something that your target customer would not buy. You are not only wasting your money but also chasing the potential customers away. Leave out items that you think your target audience would not buy. Then, separate the products and items according to categories. Provide necessary information for the products displayed in the catalogue. Remember to list out the price, size, colour and specifications next to the picture of the item.

A gentle reminder for all – do not photograph the products together. It is utterly important to feature individual pictures. Well, since you cannot afford to hire experts or professionals to help you design the catalogue, do not hesitate to spend a little to hire a professional photographer to take the picture of your product. After collecting all these information, you need to determine the layout of the catalogue. Remember, simplicity is always the best policy to attract customers.

Advantages of business catalogues

Even though catalogues are one of the cheapest advertising form to attract potential customers, it is nevertheless one of the most effective methods to promote your products. Having a business catalogue can help your corporations and companies to present the products, items and services to potential customers. After all, most companies tend to send out business catalogues to target audiences only. Basically, having a business catalogue allows the customers to look at the products and read the descriptions before deciding what to purchase. Having a business catalogue enables customer to refer back to the booklet whenever and wherever they want. Therefore, customers can compare the prices before finally making a decision.

In addition to that, since products, items and services are separated into different categories, it offers a general idea about the items available for sale to the customers. To achieve better outcome, catalogues are usually high-quality printed pieces. Thus, catalogues have longer shelf life. Also, catalogues serve as an important secondary promotional methods to complement other advertising tools used such as official website and brochures.

Disadvantages of business catalogues

Perhaps, the biggest disadvantage of using a business catalogue is the arrangement of information and descriptions can sometimes be confusing. Bear in mind that certain companies may want to save cost thus cramming all the information of the products in a few pages. As a result, the catalogues can be confusing since the information aren’t arrange properly. Besides that, printing, distributing and mailing the catalogues to potential customers can be costly. While it is effective in one way or another, the catalogues may not be effective if you send it to the wrong customer.

Unlike online catalogues, a printed business catalogue is costly because you have to update it from time to time. To compete with your rivals, you need to introduce new products and services to stay relevant in the market. It is not only time consuming but also costly to print new catalogues on a monthly basis.