Zery Zamry has a reputation of being one of the most emerging and popular fashion icons in Malaysia. While he is still not as established overseas, he is already one of the most sought after designer in the homeland. Named as the next fashion icon of the country after the likes of Datuk Bernard Chandran and others, Zery ‘s design has been well received where he has also won awards like the Jarum Berlian in 2006.
Zeri was born in Selangor in 1984 where he is the youngest among 4 siblings. Between fashion design and economics, he had chosen to follow his passion when he decided to study the Diploma in Fashion Design at the Perak campus of UiTM (Universiti Teknologi MARA), which was where he emerged as the Best Student of the Faculty then. Apart from that, he also took home the Excellent Achievement Award – New Young Talent in the Individual Category.
Today, he is a renowned designer where he prefers to design womenswear as he believes that there are no limitations and constraints, unlike menswear. This will allow him to expand his designs where he is free to flow his creativity towards his body of work. According to the designer, he can design anything for women where its designs are barely out of fashion.
His works can be classified as somewhat retro and classy where he uses polka dots and ribbons while applying staple colours like red, pink and black, which coincidentally are his favourite. Apart from that, his designs must come with sexiness, glamour and the vogue elements while exuding simplicity and originality. Zery today designs couture pieces and clothes while he is also involved with accessories like shoes and bags. Despite his taste for modern fashion, Zery also prefers to stay close to the Malaysian heritage where he also designs the Kebaya, Sarong and the Baju Kurung. In fact, so true to his heart of these traditional apparel that he won an award at the 2006 Kuala Lumpur Fashion Week with his Splendour of Nyonya Kebaya when he produced an avant-garde reinterpretation of the traditional Kebaya. For this, he combined the local design with Victorian period elements.